ODA Sports Performance & Organizational Growth System™
ODA Sports Performance & Organizational Growth System™

Grow the Organization. Develop the People.

One framework. Two sides of the organization. The ODA Sports Performance & Organizational Growth System™ partners with professional sports organizations, collegiate athletic programs, and semi-professional teams — strengthening the business behind the team while developing the staff and athletes who represent it.

39+Years Experience
150+Industries Served
200+Years Combined Mental Health Experience
100+Books Authored (Team-Wide)
The Difference

Grow the business, develop the people, and build the athletes' brands - together.

Very few advisors can grow the business, develop the people, and build the athletes' brands at the same time. We do all three, together, because they were never separate to begin with.

Grow the Business Develop the People Brand the Athletes
A team of female baseball players

One team. One framework. One engagement.

No handoffs between a consultant, a psychologist, and a branding agency who have never met. One team, one framework, one engagement.

OUR PHILOSOPHY

Championship organizations are built from the inside out.

Leadership Shapes Culture
Culture Influences Behavior
Behavior Drives Performance. Performance Creates Results.
Who We Serve

Organizations, not individuals.

We partner directly with decision-makers - ownership groups, general managers, athletic directors, and executive leadership - committed to growing the organization's business while developing the athletes who represent it.

P

Professional Sports Organizations

NFL, NBA, MLB, NHL, MLS, WNBA, and professional combat sports. Working with ownership groups, executive leadership, coaches, front office, athletes, and sales staff.

N

NCAA & Collegiate Programs

Strengthening leadership, culture, and communication while preparing student-athletes for success during and after their playing careers.

S

Semi-Professional Organizations

Building stronger leadership, healthier culture, and long-term sustainable business growth for organizations on their way up.

One Engagement, Two Sides of the Organization

Built for the organization behind the team — not the individual.

We work exclusively with professional sports organizations, collegiate athletic programs, and semi-professional teams — never individual athletes in isolation. Every engagement addresses the business of the organization and the people inside it, together.

B

The Business Side — Organizational Growth

Powered by the BSSM-1 Organizational Growth Framework™ — strengthening the front office, ownership group, and revenue engine behind the team.

Executive leadership, alignment, and strategic planning for ownership and front-office staff.

Organizational systems: hiring, sales, communication, and accountability.

Revenue growth, sponsorship value, and organizational EBITDA.

A diagnostic-first engagement — we evaluate before we recommend.

P

The People Side — Staff & Athlete Development

Working directly with coaches, staff, and athletes — teaching the business skills to build their own income, not just chase a sponsorship.

Team Performance — mental performance, leadership, communication, trust, and the inner game.

Staff Development — coaching staff and support-staff leadership and culture.

Athlete Business Education — teaching athletes to think and operate like business owners, so they can build their own merchandise and income streams instead of waiting on a shoe deal.

Nike only signs the top 1%. We teach the other 99% how to build their own income.

A Basketball player Markus spiske

Every athlete has a market.

You do not need a national deal to build real income.

A shoe contract is one market — the one everybody's chasing. There are others sitting right in front of most athletes, unclaimed, because no one ever taught them to see it as a business. A hometown, a campus, a region — every athlete already has a market. Most were never taught to see it as one. .

The Hometown Market

Local businesses, car dealerships, restaurants, and gyms want a face the community already trusts. That's a sponsorship an athlete can build without an agent.

The Campus & Alumni Market

A college roster comes with a built-in audience — students, boosters, and alumni — who will buy merchandise, book appearances, and back a name they already cheer for.

The Regional Market

Semi-pro and regional athletes have a fan base that's small by national standards but real by business standards — big enough to sell out a camp, a clinic, or a merch drop.

The BSSM-1 Organizational Growth Framework™

One proven framework. Unlimited applications.

Before addressing challenges, we evaluate the entire organization - not just one department. Four pillars, applied consistently for more than four decades.

B
Business Structure

We assess the foundation: organizational life cycle, vision, mission, core values, and leadership philosophy — before anything else.

S
Symptoms

Most organizations treat symptoms. We identify root causes in leadership, culture, communication, trust, and human behavior.

S
Systemize

Outstanding organizations do not rely on motivation — they rely on systems, from hiring to sales to accountability.

M
Monetize

We help organizations maximize revenue, EBITDA, and long-term value by design.

39+Years Experience
150+Industries Served
200+Years Combined Mental Health Experience
100+Books Authored (Team-Wide)
Executive Performance Advisory Team

Built on mentorship. Strengthened by experience.

A shared history of working, teaching, and mentoring one another for decades across business, sports, and human behavior.

Dr. John Oda

Dr. John Oda, PhD, MNLP

Founder & Chief Growth Officer. Creator of the BSSM-1 Framework™. International best-selling author. Master Trainer in NLP.

Dr. William Horton

Dr. William Horton

Executive Performance Strategist. Doctor of Psychology. Master NLP Trainer. Author of 15 books. Co-author, Sports Performance.

Jeff Neal

Jeff Neal

Organizational Growth Strategist. 5th Degree Black Belt, Gracie Jiu-Jitsu. MMA & USA Boxing certified coach. Master Trainer NLP

Carl Scott

Carl Scott, MHA

Mental Performance Strategist. Master of Health Administration. Former CEO. 35-year mentor to Dr. Oda.

Scot Conway

Scot Conway, JD, PhD

Executive Leadership Strategist. Grandmaster in Kempo. Author of 65 books. NLP.

Why We're Different

Most organizations hire one consultant. We built a team. Most sports performance firms hand you one coach. Most business consultants work alone.

We are not a collection of independent contractors who happened to end up on the same proposal — this team has worked together, taught together, and mentored one another for decades.

A Legacy of Mentorship

For more than 35 years, Carl Scott has been a mentor and trusted advisor to Dr. Oda, shaping his understanding of leadership, culture, and clinical excellence.

For more than 30 years, Dr. William Horton has done the same in NLP, communication, and peak performance. Several team members share this NLP lineage through the National Federation of Neuro-Linguistic Programming.

One Team, Not a Panel of Strangers

That shared history creates trust. That trust creates alignment. That alignment creates better communication. And better communication is what creates stronger organizations — the same chain we apply to every client we work with.

“A Great Leader Can Follow.” - A lesson from Carl Scott that still guides this team: leadership begins with humility, lifelong learning, and the willingness to serve before leading.
Andrew Habour USC Testimony

Hear directly from the people we have helped.

Andrew Harbour from USC.

Books By Dr. John Oda, Dr. William Horton & Jeff Neal

Published wisdom for leaders, families, athletes, and organizations.

These books support the same core message behind the ODA Sports Performance & Organizational Growth System™: develop the person, strengthen the system, and create results that last.

Unlimited Business Growth book cover

Unlimited Business Growth Transform Your Business and Overcome Mental Barriers

Business growth, leadership, sales, and organizational performance.

Sports Performance: Master the Mental Game cover

Sports Performance: Master the Mental Game

Develop the mindset of a champion. Discover how NLP, visualization, and sports psychology can help athletes build confidence, mental toughness, and peak performance to excel both on and off the field.

Results That Speak For Themselves

A track record on both sides of the organization.

James Houston
“Dr. Oda, through this program, provided me with a realistic path of expectations and guidance during my freshman year of college. The knowledge gained from Dr. Oda manifested in a college experience full of discipline and lots of fun. The program is structured to take advantage of an expert who understands, what it takes to sustain life-long success. His results speak for themselves! This program increased my due diligence and energy in eventually receiving a Master’s in Human Resources from the top tier graduate program at the University of Illinois.”
James Houston, TX
Adrian Clayborn
“After the 2013 season I took time off to relax and recover. After training with Jeff For only a month, I feel like I'm in shape enough for this coming seasons training camp! That's not until June.”
Adrian Clayborn, Atlanta Falcons
Ricardo Lamas
“Jeff, I wouldn't be where I am toady without your help.”
Ricardo Lamas UFC Fighter
Darren Elkins
“Jeff knows how to get professional fighters and non fighers in shape and on weight.”
Darren Elkins UFC Fighter (5 fight win streak)
Joseph McClendon III
“With a style all his own and vigor that inspires others to take action, John is a true crusader for assisting others in making a positive change in their lives. The lives of those they love. I’m proud to call him a friend. My wish for you is that you too will come to work with him, and know him as well. Dr. Oda will add ten times the value. I guarantee it!.”
Joseph McClendon III, co-author with Anthony Robbins on two bestselling books and a UCLA instructor
“"NET PROFIT is up 120% " John Oda has been my business coach for the past eight months. He has taught me strategies to take my business to the next level. Johns' time management structures have helped me increase my business dramatically without increasing my hours dramatically. What sets John apart from other coaches is his ability to help me grow as a person as well as a business owner. He teaches that a healthy mind, body and personal life are extremely important foundations for a healthy growing business. The hidden treasure in Johns coaching is his ability to shift you to a mindset of success. A coaching session with John Oda is tantamount to a coaching session with Anthony Robbins, Napoleon Hill and Joseph McClendon III all rolled into one. The guy knows his stuff. Oh by the way, I employ 10 great people, in the last eight months my business has doubled and my NET PROFIT is up 120% and we're just getting warmed up. Thanks mate.”
Rob Heidemanns — Canberra, Australia
“"My business has increased over 1500%" We wanted to say, "Thank you!" During the time you have been coaching us, NeuroQuest has achieved so much more than what we had been doing on our own. As small business owners and having worked for a fortune 500 companies for many years, we were hesitant to work with a coach. Not only did we think we had all the answers, but as with any upstart, we were short on cash. We're so glad you were persistent and patient with us. Your coaching has enabled us to gain clarity in our business and personal life which has translated into massive progress and success. We know this is only the beginning! We have found that through your direction, focus and the challenge to think outside the box we have secured more contracts, increased our orders and collections, as well as help us overcome a partnership issue we had been floundering in. The confidence we have in you and your coaching style along with the excitement you help generate will take us to the next level of success and company security. Anyone serious with either their company success or personal success needs you as their coach. Thanks Coach, the results in our business have already paid for the coaching!” In the last three years my business has increased over 1500%.”
Christy Norton & Leslie Chase — NeuroQuest
“I used one main tip which grew one part of my business 15% over eight weeks — and it's still growing. Your coaching revitalized my enthusiasm for my business, which extended to my whole team.”
Dr. Deirdre Tozer — Cosmetic Surgery Specialist, Australia
“In just one month working with John, we had a 50% increase in revenues, and he structured systems to bring all of our accounts receivable current — totaling over $100,000.”
Dr. Duddey — Sports Care Center
“"Generated $20,000 in sales after one session" 2003 I was in a sales slump. Sales were ' just okay' but nothing special. I felt I needed motivational and sales training to get be back on track so I turned to Dr, John Oda. I had read several of his motivational articles and heard him talk with others so thought he might be the one to help me break through my self imposed wall to sales success. I had no idea how powerful his training was, but it was the best thing I ever done. After just the first session I was able to go out that very afternoon and generate over $20,000 in sales. He is an excellent motivator and knows how to lead you to success. He will take you beyond just reaching minimum goals, and show you how to reach new heights of success. I highly recommend Dr. John Oda, motivator and success coach. If you want to succeed, he is the one to show you how.”
Richard Busch, Account Executive, The Olympian
“"Techniques to help you succeed" Results. I like many sales people got over on talent alone within my sales field and through that I had hit or miss months in sales goals. I was plenty motivated coming from a family full of life long sales people I have the drive and what I was lacking was structure, visualization, and goal placement. Dr. John’s training program and directly correlated techniques to hone in on those desires and make them tangible tasks designed to help you succeed. I highly recommending any sales professional at any level to subscribe to a class session with Dr. John Oda to either reenergize your career focus, train a sales force, or simply improve your quality of life this is the course and lecturer to sign up with.”
-Al Williams III, Account Executive, Alliance Funding Group
Robert
“Ten years ago, everyone told me I would not finish high school. This program taught me how to manage my time and make better choices. I never thought I would graduate from a 4-year university with master degree in aviation, and I’m also an officer in the Navy. Commercial Pilot”
Robert Case Study #5 Connecting With Your Teen, University of Oregon
Janie Davis
“I met Dr. John Oda at a college seminar. I’ve been in search to finding a mentor for a while and finally won a scholarship for the opportunity to work with Dr. Oda until I graduate college. I graduated from Saint Mary’s College Notre Dame, IN. The reason why I went to the seminar is because I was struggling to find guidance to lead me on the path of success. This caused me to make decisions that could have been easily avoided if I had a mentor along the way. Going through this online coaching program helped me in so many ways, which my grades, self-esteem, and dealing with going to college. After two years of working together, I’m excited to announce that I graduated from Saint Mary’s with a degree in Philosophy with a concentration in Law and Politics and a minor in computer science and mathematics. I changed my major my last year and I could not be more impressed with the growth. Any parent looking to have their children go to the next level, get insights on how to be successful, have someone who will hold them accountable, and graduate from college. This program is for you!! Dr. Oda helped me create my own business so I can work on my communication and clientele skills. Dr. John Oda had the biggest and most critical impact on my college career. Without him I would not be here to write this testimony. Sometimes the only thing a child needs is an adult that believes in them. Dr. John Oda continues to push me to be the first in my family to graduate from college ”
Janie Davis Saint Mary’s of Notre Dame, IN
Take The First Step

Every championship organization begins with a decision to improve.

Book a Chemistry Call with ownership, front-office leadership, or your athletic director. It is a confidential conversation to see if there is a fit — no pitch, no pressure. If there is a fit, we will map an assessment of your organization’s strengths and build a roadmap from there.

(949) 868-9144
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