Grow the Organization. Develop the People.
One framework. Two sides of the organization. The ODA Sports Performance & Organizational Growth System™ partners with professional sports organizations, collegiate athletic programs, and semi-professional teams — strengthening the business behind the team while developing the staff and athletes who represent it.
Grow the business, develop the people, and build the athletes' brands - together.
Very few advisors can grow the business, develop the people, and build the athletes' brands at the same time. We do all three, together, because they were never separate to begin with.
One team. One framework. One engagement.
No handoffs between a consultant, a psychologist, and a branding agency who have never met. One team, one framework, one engagement.
Championship organizations are built from the inside out.
Organizations, not individuals.
We partner directly with decision-makers - ownership groups, general managers, athletic directors, and executive leadership - committed to growing the organization's business while developing the athletes who represent it.
Professional Sports Organizations
NFL, NBA, MLB, NHL, MLS, WNBA, and professional combat sports. Working with ownership groups, executive leadership, coaches, front office, athletes, and sales staff.
NCAA & Collegiate Programs
Strengthening leadership, culture, and communication while preparing student-athletes for success during and after their playing careers.
Semi-Professional Organizations
Building stronger leadership, healthier culture, and long-term sustainable business growth for organizations on their way up.
Built for the organization behind the team — not the individual.
We work exclusively with professional sports organizations, collegiate athletic programs, and semi-professional teams — never individual athletes in isolation. Every engagement addresses the business of the organization and the people inside it, together.
The Business Side — Organizational Growth
Powered by the BSSM-1 Organizational Growth Framework™ — strengthening the front office, ownership group, and revenue engine behind the team.
Executive leadership, alignment, and strategic planning for ownership and front-office staff.
Organizational systems: hiring, sales, communication, and accountability.
Revenue growth, sponsorship value, and organizational EBITDA.
A diagnostic-first engagement — we evaluate before we recommend.
The People Side — Staff & Athlete Development
Working directly with coaches, staff, and athletes — teaching the business skills to build their own income, not just chase a sponsorship.
Team Performance — mental performance, leadership, communication, trust, and the inner game.
Staff Development — coaching staff and support-staff leadership and culture.
Athlete Business Education — teaching athletes to think and operate like business owners, so they can build their own merchandise and income streams instead of waiting on a shoe deal.
Nike only signs the top 1%. We teach the other 99% how to build their own income.
Every athlete has a market.
You do not need a national deal to build real income.
A shoe contract is one market — the one everybody's chasing. There are others sitting right in front of most athletes, unclaimed, because no one ever taught them to see it as a business. A hometown, a campus, a region — every athlete already has a market. Most were never taught to see it as one. .
The Hometown Market
Local businesses, car dealerships, restaurants, and gyms want a face the community already trusts. That's a sponsorship an athlete can build without an agent.
The Campus & Alumni Market
A college roster comes with a built-in audience — students, boosters, and alumni — who will buy merchandise, book appearances, and back a name they already cheer for.
The Regional Market
Semi-pro and regional athletes have a fan base that's small by national standards but real by business standards — big enough to sell out a camp, a clinic, or a merch drop.
One proven framework. Unlimited applications.
Before addressing challenges, we evaluate the entire organization - not just one department. Four pillars, applied consistently for more than four decades.
We assess the foundation: organizational life cycle, vision, mission, core values, and leadership philosophy — before anything else.
Most organizations treat symptoms. We identify root causes in leadership, culture, communication, trust, and human behavior.
Outstanding organizations do not rely on motivation — they rely on systems, from hiring to sales to accountability.
We help organizations maximize revenue, EBITDA, and long-term value by design.
Built on mentorship. Strengthened by experience.
A shared history of working, teaching, and mentoring one another for decades across business, sports, and human behavior.
Dr. John Oda, PhD, MNLP
Founder & Chief Growth Officer. Creator of the BSSM-1 Framework™. International best-selling author. Master Trainer in NLP.
Dr. William Horton
Executive Performance Strategist. Doctor of Psychology. Master NLP Trainer. Author of 15 books. Co-author, Sports Performance.
Jeff Neal
Organizational Growth Strategist. 5th Degree Black Belt, Gracie Jiu-Jitsu. MMA & USA Boxing certified coach. Master Trainer NLP
Carl Scott, MHA
Mental Performance Strategist. Master of Health Administration. Former CEO. 35-year mentor to Dr. Oda.
Scot Conway, JD, PhD
Executive Leadership Strategist. Grandmaster in Kempo. Author of 65 books. NLP.
Why We're Different
Most organizations hire one consultant. We built a team. Most sports performance firms hand you one coach. Most business consultants work alone.
We are not a collection of independent contractors who happened to end up on the same proposal — this team has worked together, taught together, and mentored one another for decades.
A Legacy of Mentorship
For more than 35 years, Carl Scott has been a mentor and trusted advisor to Dr. Oda, shaping his understanding of leadership, culture, and clinical excellence.
For more than 30 years, Dr. William Horton has done the same in NLP, communication, and peak performance. Several team members share this NLP lineage through the National Federation of Neuro-Linguistic Programming.
One Team, Not a Panel of Strangers
That shared history creates trust. That trust creates alignment. That alignment creates better communication. And better communication is what creates stronger organizations — the same chain we apply to every client we work with.
A track record on both sides of the organization.
“Dr. Oda, through this program, provided me with a realistic path of expectations and guidance during my freshman year of college. The knowledge gained from Dr. Oda manifested in a college experience full of discipline and lots of fun. The program is structured to take advantage of an expert who understands, what it takes to sustain life-long success. His results speak for themselves! This program increased my due diligence and energy in eventually receiving a Master’s in Human Resources from the top tier graduate program at the University of Illinois.”James Houston, TX
“After the 2013 season I took time off to relax and recover. After training with Jeff For only a month, I feel like I'm in shape enough for this coming seasons training camp! That's not until June.”Adrian Clayborn, Atlanta Falcons
“Jeff, I wouldn't be where I am toady without your help.”Ricardo Lamas UFC Fighter
“Jeff knows how to get professional fighters and non fighers in shape and on weight.”Darren Elkins UFC Fighter (5 fight win streak)
“Dr. Oda is the real deal. He brings a level of insight and depth that I've rarely seen in over 30 years of working with peak performance professionals.”Joseph McClendon III Best-Selling Author, Speaker & Peak Performance Expert
Every championship organization begins with a decision to improve.
Book a Chemistry Call with ownership, front-office leadership, or your athletic director. It is a confidential conversation to see if there is a fit — no pitch, no pressure. If there is a fit, we will map an assessment of your organization’s strengths and build a roadmap from there.
(949) 868-9144