Think Like an Elite Athlete. Communicate Like a Trusted Advisor. Perform Like a Champion.
Every organization wants higher sales, stronger leaders, better communication, and more consistent performance. Most companies invest in sales training. The question is: Why do some professionals consistently outperform everyone else?
That question started a journey that has lasted more than four decades and became the foundation of Neuro Business Conditioning™.
of sales professionals generate only 20% of the sales.
When a prospect says, "No, I'm not interested," many sales professionals hear, "I'm rejecting you." Elite performers hear something different: "You haven't convinced me yet."
According to Chet Holmes' Ultimate Business Mastery teachings:
My work began in the mental health field 40 years ago, where I spent years understanding human behavior—how beliefs influence performance, how emotions affect decision-making, and how people create lasting change.
At the same time, I had the opportunity to train and work with elite athletes, studying what allows high performers to execute under pressure, overcome setbacks, and get in the zone when performance matters most.
My journey then took me into the business world for the last 31 years, where I worked alongside and within organizations connected to business leaders such as Tony Robbins and Chet Holmes.
During my sales career with BBI, a Chet Holmes/Tony Robbins company, I achieved a 69% closing rate.
But something else happened that became even more important to me.
I began helping other business coaches and #1 VP of Consultant perform at higher levels at BBI.
Between 2009 and 2018, I worked with five of the organization's Top 10 performers, helping them develop the mindset, behaviors, communication skills, and sales conditioning necessary to achieve extraordinary results—with annual incomes ranging from approximately $200,000 to $350,000.
I also trained the organization's #1 VP of Consulting, who earned more than $1 million per year.
That experience gave me an entirely different perspective on sales performance.
I've also worked with Dr. William Horton since 1996. That relationship led me deeper into Neuro-Linguistic Programming (NLP) and ultimately to becoming a Master Trainer in NLP.
Over the course of my career, I have worked with more than 10,000 business owners, sales professionals, and executives.
And across business, sales, mental health, and elite sports performance, I kept noticing the same pattern:
That's when the pieces began coming together:
I combined these disciplines into what became:
NBC™ isn't simply about teaching another closing technique.
It's about developing the mental, emotional, behavioral, communication, and performance conditioning required to perform at a higher level consistently.
And my 69% closing rate became more than a number. It became evidence from my own journey of what can happen when sales performance is approached differently.
Which leads to a much bigger question:
Dr. William Horton
Studied directly under Dr. Richard Bandler and Dr. John Grinder during the earliest years of Neuro-Linguistic Programming. Through his mentorship I became a Master Trainer in NLP, learning the original principles of behavioral modeling, mindset, communication, and sports performance.
Tony Robbins
Expanded my understanding of peak performance, psychology, emotional state, and the ability to perform under pressure.
Chet Holmes
Transformed the way I viewed business growth. He taught me systems, disciplined execution, Educational Marketing, and the importance of creating repeatable processes instead of depending on talent alone.
Whether you are an athlete, CEO, salesperson, entrepreneur, executive, or leader, the principles remain the same.
Elite performers think differently.
Elite performers prepare differently.
Elite performers communicate differently.
Elite performers respond to adversity differently.
That realization became Neuro Business Conditioning™ and the NBC Matrix System™.
We absolutely teach professional sales skills:
The difference is not the script. The difference is how the script is applied.
Instead of delivering the same presentation to everyone, the NBC Matrix System™ teaches you to enter your client's world first. When people feel understood, trust grows. When trust grows, business naturally follows.
They reset, refocus, and execute the next play. Business professionals should train exactly the same way. NBC develops resilience, confidence, emotional control, discipline, preparation, and consistency so professionals perform at a championship level under pressure.
Educational Marketing teaches you to educate before you persuade. Instead of pushing a product, you become the expert who helps people understand their challenges and make better decisions.
Building systems that consistently produce results.
Quadrant Three is where organizations move from knowing there is a problem to building systems that consistently produce results.
Every engagement begins with the NBC Sales Performance Assessment™ because the best consultants identify the gaps before prescribing the solution.
The assessment evaluates:
Sales professionals, executives, entrepreneurs, consultants, and leaders seeking higher performance.
Companies wanting stronger leadership, improved communication, better sales execution, higher revenue, and sustainable growth.
The NBC Matrix System™ teaches you how to recognize those patterns, model them, and apply them in your own business and life.
When you change the way you think... you change the way you communicate.
When you change the way you communicate... you change the way people respond.
When people respond differently... everything changes.
With a style all his own and vigor that inspires others to take action, John is a true crusader for assisting others in making a positive change in their lives—those they love. I'm proud to call him a friend. My wish for you is that you, too, will come to work with him and know him as well. Dr. Oda will add ten times the value. I guarantee it!Joseph McClendon III co-author with Anthony Robbins on two bestselling books and a UCLA instructor
To Whom it may concern, Results. I, like many salespeople, got over on talent alone within my sales field, and through that, I had hit-or-miss months in sales goals. I was motivated; coming from a family of lifelong salespeople, I have the drive, and I lacked structure, visualization, and goal placement. Dr. John’s training program and directly correlated techniques to hone in on those desires and make them tangible tasks designed to help you succeed. I highly recommend any sales professional at any level to subscribe to a class session with Dr. John Oda to either reenergize your career focus, train a sales force, or improve your quality of life. This is the course and lecturer to sign up with.Al Williams III, Account Executive, Alliance Funding Group
I’ve been in sales all my life and have succeeded in everything I do. I now work in a field I didn’t know much about; working with Dr. John Oda helped me become the number one salesperson within three months of starting my new job. I loved his stories and how Dr. Oda prepared me mentally to create workplace success. Thanks a millionJeremy, SW Food S & W Wholesale Foods LLC
In 2003, I was in a sales slump. Sales were 'just okay' but nothing special. I needed motivational and sales training to get back on track, so I turned to Dr John Oda. I had read several of his motivational articles and heard him talk with others, so I thought he might be the one to help me break through my self-imposed wall to sales success. I had no idea how powerful his training was, but it was the best thing I had ever done. After just the first session, I could go out that very afternoon and generate over $20,000 in sales. He is an excellent motivator and knows how to lead you to success. He will take you beyond just reaching minimum goals and show you how to reach new heights of success. I highly recommend Dr. John Oda, motivator and success coach. If you want to succeed, he will show you how. Sincerely,Richard Busch, Account Executive The Olympian
This program changed my team forever... Dr. John's coaching has empowered our company with the skills and mindset to become a true team. It has given us tools to communicate better and learn how to relate to different styles and personalities effectively. This program WORKS!"Jim Boyle President of Hideki Electronics
Whether you are an individual looking to improve your performance or an organization seeking to build sales champions, the NBC Sales Performance Assessment™ provides the clarity needed to create measurable results.
Discover the gaps. Build the strategy. Develop Sales Champions.
